Of all the great histories of all the great health clubs, Crunch’s begins rather inauspiciously: in a basement level aerobics studio in New York City’s East Village circa 1989. This, our first location, had no locker rooms, the air conditioning didn’t work and after hours break-ins were perennial events.
However, while we lacked the resources to equip the gym with some basic amenities and strong locks we were on an important mission – to make exercise fun. And, accomplishing this mission meant doing away with traditional notions of what a ‘serious’ workout should be.
What we did was to invite a highly creative group of fitness instructors with a wide range of expertise to collaborate with us. The result was the development of challenging programming with a completely fresh slant. Offerings like Hip-Hop Aerobics, Co-Ed Action Wrestling and Cyked Yoga Cycling were introduced and, along with others, became the embodiment of this new approach.
The response was overwhelmingly positive, even by jaded New York standards. Members embraced these new kinds of classes and began to tell their friends about them who, in turn, told their friends who, in turn told their friends (and so on and so on). Soon, lots of people were coming to experience Crunch’s unconventional new take on traditional fitness.