With its controversial "Are You Skinny Fat?" campaign and sell-your-kidney-and-buy-an-iPad pricetag, Equinox is not for everyone. However, those who can afford it quickly become addicted to the multitude of classes (the Santa Monica location has nearly 100 a week), fancy equipment and impeccable cleanliness.
The Santa Monica location embraces its near beachfront property by keeping a Zenlike decor with dark wood and sleek design. Plus, the multiple levels make it easy to separate the see-and-be-seen cardio lovers from those who'd just like a little peace and quiet as they power through their elliptical routine.