The history of the oldest contemporary art gallery in São Paulo, Galeria Luisa Strina, is mixed with the professional career path of Luisa Strina herself. In 1970 Luisa began as an art merchant for friends and artists such as Wesley Duke Lee, Fajardo, Baravelli, Jose Resende and Babinski. In 1974 she opened Galeria Luisa Strina at Baravelli´s old studio with a well-defined strategy: to show the work of national and international artists, both here in Brazil and abroad.
And so, in the same year the gallery opened, she brought the works of American pop artists, Roy Lichtenstein, James Rosenquist, Jim Dine and Andy Warhol, to Brazil for the first time. Luisa Strina introduced diverse exponents of the new generation into the market, such as Leonilson, Cildo Meireles, Tunga, Antonio Dias and Edgard de Souza. In 1992 Galeria Luisa Strina was the first Latin-American gallery invited to participate in the selective Basel Art Fair. Currently, Galeria Luisa Strina represents a mixture of established artists and emerging artists, always showing the most illustrious works available in the Brazilian and International contemporary art market.