DeeCee style is owned by Pia and Markus Cadruvi, whose career began in the fashion world in 1986. Inspired by their travels in the United States, they opened VMC jeans and western store in Zurich, Niederdorf. They ran and shaped this store for over twenty years. Thanks to their pioneering spirit, brands such as Timberland, Chevignon, Diesel, Stone Island und Levi's 501 were successfully launched in Switzerland during the 90s.
The store’s collection successfully fuses high-quality classic wear with jeans, street, outdoor and work wear. DeeCee style’s range includes exclusive brands such as 45rpm, Nanamica, Alden Shoes, Nigel Cabourn and Double RL by Ralph Lauren. The store is also committed to selling and promoting new, emerging labels.